The luxury strategy :
Kapferer, Jean-Noël,
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien. - Third edition. - 1 online resource
Includes bibliographical references and index.
9781398624276
Luxuries--Marketing
Luxury goods industry
Product management
Electronic books.
658.8
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien. - Third edition. - 1 online resource
Includes bibliographical references and index.
9781398624276
Luxuries--Marketing
Luxury goods industry
Product management
Electronic books.
658.8