Malhotra, Naresh K.
Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth. - New Delhi ;Thousand Oaks : SAGE, c2011. - 9 v. : ill. ; 25 cm.
Includes bibliographical references.
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
9788132105176 (hbk. : set of 9 volumes)
Malhotra, Naresh K.
Marketing research.
Marketing.
658.80092 / MAL 2011
Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth. - New Delhi ;Thousand Oaks : SAGE, c2011. - 9 v. : ill. ; 25 cm.
Includes bibliographical references.
v. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
9788132105176 (hbk. : set of 9 volumes)
Malhotra, Naresh K.
Marketing research.
Marketing.
658.80092 / MAL 2011