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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute). - Fifteenth edition. Global edition - 1 online resource (702 pages)

ISBN: 9781292433165

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8

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