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Marketing : (Record no. 203357)

MARC details
000 -LEADER
fixed length control field 01713nam a22003853i 4500
001 - CONTROL NUMBER
control field EBC6977275
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251224123818.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251016s2023 enk o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292433165
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781292433103
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC6977275
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL6977275
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1321797727
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong (University of North Carolina), Philip Kotler (Northwestern University) with Marc Oliver Opresnik (St. Gallen Management Institute).
250 ## - EDITION STATEMENT
Edition statement Fifteenth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Pearson Education, Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2023..
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (702 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on publisher supplied metadata and other sources.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
Fuller form of name (Marc Oliver),
Dates associated with a name 1969-
Relator term author.
9 (RLIN) 78691
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781292433103
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6977275
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TC Taylor's Library-Perpetual(TC) 29/12/2025 119 5832.73 700000446   29/12/2025 5832.73 29/12/2025 Main Collection SOPUx,82002,03,RM,PPT