Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - xviii, 457 p. : ill. ; 25 cm
Includes bibliographical references (p. 417-439) and indexes.
0130916021
Decision making.
Consumer behavior
658.8342 / KAR
Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - xviii, 457 p. : ill. ; 25 cm
Includes bibliographical references (p. 417-439) and indexes.
0130916021
Decision making.
Consumer behavior
658.8342 / KAR