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Advertising /

Yeshin, Tony.

Advertising / Tony Yeshin. - Hampshire : Cengage Learning EMEA, c2011. - xxvii, 465 p. : ill. ; 26 cm.

Includes bibliographical refrences (p. [437]-454) and index.

ISBN: 9781844801602 (pbk.)

Subjects--Topical Terms:
Advertising.
Communication in marketing.

Dewey Class. No.: 659.1 / YES 2011

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