Advertising / Tony Yeshin.
By: Yeshin, Tony
.
Publisher: Hampshire : Cengage Learning EMEA, c2011Description: xxvii, 465 p. : ill. ; 26 cm.ISBN: 9781844801602 (pbk.).Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 YES 2011 (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000148946 |
Includes bibliographical refrences (p. [437]-454) and index.