Oelkers, Dotty Boen.
Travel and tourism marketing / Dotty Boen Oelkers. - USA : Thomson South-Western, c2007. - ix, 311 p. : col. ill. ; 28 cm.
1. Travel and tourism industry - 2. Travel regulations and risk - 3. Travel and tourism careers - 4. Travel and tourism industry segments - 5. Transportation and tour management - 6. Business and leisure travel markets - 7. Travel marketing research - 8. Travel and tourism technology - 9. Economic impact of travel and tourism - 10. Travel and tourism promotion and sales - 11. Legal issues in travel and tourism - 12. Creating a travel and tourism business - Index.
0538442859 (pbk.) 9780538442855 (pbk.)
Tourism--Marketing.
338.4791 / OEL
Travel and tourism marketing / Dotty Boen Oelkers. - USA : Thomson South-Western, c2007. - ix, 311 p. : col. ill. ; 28 cm.
1. Travel and tourism industry - 2. Travel regulations and risk - 3. Travel and tourism careers - 4. Travel and tourism industry segments - 5. Transportation and tour management - 6. Business and leisure travel markets - 7. Travel marketing research - 8. Travel and tourism technology - 9. Economic impact of travel and tourism - 10. Travel and tourism promotion and sales - 11. Legal issues in travel and tourism - 12. Creating a travel and tourism business - Index.
0538442859 (pbk.) 9780538442855 (pbk.)
Tourism--Marketing.
338.4791 / OEL