Carmichael, Matt.
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael. - xiii, 217 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781137278630 (hardback)
Consumer behavior--Social aspects.
Age.
Consumption (Economics)
Marketing.
658.834 / CAR 2013
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael. - xiii, 217 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781137278630 (hardback)
Consumer behavior--Social aspects.
Age.
Consumption (Economics)
Marketing.
658.834 / CAR 2013