BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers / Matt Carmichael.
By: Carmichael, Matt
.
Publisher: New York : Palgrave Macmillan, [2013]Copyright date: ©2013Description: xiii, 217 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278630 (hardback).Subject(s): Consumer behavior -- Social aspects | Age | Consumption (Economics) | MarketingDDC classification: 658.834
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.834 CAR 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160012 |
Includes bibliographical references and index.