Varnali, Kaan.
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. - New York, NY : McGraw-Hill, c2011. - xii, 163 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780071743020 (hbk.) 0071743022 (hbk.)
Telemarketing.
658.872 / VAR 2011
Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. - New York, NY : McGraw-Hill, c2011. - xii, 163 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9780071743020 (hbk.) 0071743022 (hbk.)
Telemarketing.
658.872 / VAR 2011