Mobile marketing : fundamentals and strategy / Kaan Varnali, Aysegul Toker, Cengiz Yilmaz.
By: Varnali, Kaan
.
Contributor(s): Toker, Aysegul | Yilmaz, Cengiz.
Publisher: New York, NY : McGraw-Hill, c2011Description: xii, 163 p. : ill. ; 22 cm.ISBN: 9780071743020 (hbk.); 0071743022 (hbk.).Subject(s): TelemarketingDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5 |
658.872 VAR 2011 (Browse shelf) | 1 | Available | UNISA,19003,03,CL | 5000141285 |
Includes bibliographical references and index.