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Warner, Charles, 1932-

Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman. - 3rd ed. - Ames, Iowa : Iowa State Press, c2004. - xiv, 598 p. : ill. ; 26 cm.

Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993.

Includes bibliographical references and index.

Part I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index.

ISBN: 0813804175 (pbk.) 9780813804170 (pbk.)

Subjects--Topical Terms:
Selling--Broadcast advertising.
Selling--Advertising, Newspaper.
Selling--Advertising, Magazine.
Selling--Advertising, Outdoor.

Dewey Class. No.: 659.130688 / WAR