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Media selling : broadcast, cable, print and interactive / Charles Warner, Joseph Buchman.

By: Contributor(s): Publication details: Ames, Iowa : Iowa State Press, c2004.Edition: 3rd edDescription: xiv, 598 p. : ill. ; 26 cmISBN:
  • 0813804175 (pbk.)
  • 9780813804170 (pbk.)
Subject(s): DDC classification:
  • 659.130688 WAR
Partial contents:
Part I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8

 659.130688 WAR (Browse shelf(Opens below)) 1 Available SOMAC,37002,03,GR 5000033711

Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993.

Includes bibliographical references and index.

Part I: The marketing/media ecology and selling -- Part II: Attitude, emotional intelligence, and skills -- Part III: Knowledge -- Part IV: Opportunities, preparation, and persistence -- Part V: The future -- Part VI: Appendixes -- Index.