McLuhan, Marshall, 1911-
Understanding media : the extensions of man / Understanding media Marshall McLuhan - London : Routledge Classics, 2001 - vi, 392 p. ; 20 cm.
Catalogued based on paperback First published in the United Kingdom 1964 by Routledge and Kegan Paul
Pt. I. Introduction. 1 The Medium Is the Message. 2. Media Hot and Cold. 3. Reversal of the Overheated Medium. 4. The Gadget Lover: Narcissus as Narcosis. 5. Hybrid Energy : Les Liaisons Dangereuses. 6. Media as Translators. 7. Challenge and Collapse : The Nemesis of Creativity. - Pt. II. 8. The Spoken Word : Flower of Evil? 9. The Written Word : An Eye for an Ear. 10. Roads and Paper Routes. 11. Number : Profile of the Crowd. 12. Clothing : Our Extended Skin. 13. Housing : New Look and New Outlook. 14. Money : The Poor Man's Credit Card. 15. Clocks : The Scent of Time. 16. The Print : How to Dig It. 17. Comics : MAD Vestibule to TV. 18. The Printed Word: Architect of Nationalism. 19. Wheel, Bicycle, and Airplane. 20. The Photograph: The Brothel-without-Walls. 21. Press : Government by News Leak. 22. Motorcar: The Mechanical Bride. 23. Ads : Keeping Upset with the Joneses. 24. Games : The Extensions of Man. 25. Telegraph : The Social Hormone. 26. The Typewriter : Into the Age of the Iron Whim. 27. The Telephone : Sounding Brass or Tinkling Symbol? 28. The Phonograph : The Toy That Shrank the National Chest. 29. Movies : The Reel World. 30. Radio: The Tribal Drum. 31. Television: The Timid Giant. 32. Weapons : War of the Icons. 33. Automation : Learning a Living.
0415253977 (pbk) 041525549X (hbk)
Communication and technology.
Communication.
Mass media.
302.23 / MAC
Understanding media : the extensions of man / Understanding media Marshall McLuhan - London : Routledge Classics, 2001 - vi, 392 p. ; 20 cm.
Catalogued based on paperback First published in the United Kingdom 1964 by Routledge and Kegan Paul
Pt. I. Introduction. 1 The Medium Is the Message. 2. Media Hot and Cold. 3. Reversal of the Overheated Medium. 4. The Gadget Lover: Narcissus as Narcosis. 5. Hybrid Energy : Les Liaisons Dangereuses. 6. Media as Translators. 7. Challenge and Collapse : The Nemesis of Creativity. - Pt. II. 8. The Spoken Word : Flower of Evil? 9. The Written Word : An Eye for an Ear. 10. Roads and Paper Routes. 11. Number : Profile of the Crowd. 12. Clothing : Our Extended Skin. 13. Housing : New Look and New Outlook. 14. Money : The Poor Man's Credit Card. 15. Clocks : The Scent of Time. 16. The Print : How to Dig It. 17. Comics : MAD Vestibule to TV. 18. The Printed Word: Architect of Nationalism. 19. Wheel, Bicycle, and Airplane. 20. The Photograph: The Brothel-without-Walls. 21. Press : Government by News Leak. 22. Motorcar: The Mechanical Bride. 23. Ads : Keeping Upset with the Joneses. 24. Games : The Extensions of Man. 25. Telegraph : The Social Hormone. 26. The Typewriter : Into the Age of the Iron Whim. 27. The Telephone : Sounding Brass or Tinkling Symbol? 28. The Phonograph : The Toy That Shrank the National Chest. 29. Movies : The Reel World. 30. Radio: The Tribal Drum. 31. Television: The Timid Giant. 32. Weapons : War of the Icons. 33. Automation : Learning a Living.
0415253977 (pbk) 041525549X (hbk)
Communication and technology.
Communication.
Mass media.
302.23 / MAC