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Understanding media : the extensions of man / Marshall McLuhan

By: McLuhan, Marshall, 1911-.
Publisher: London : Routledge Classics, 2001Description: vi, 392 p. ; 20 cm.ISBN: 0415253977; 041525549X.Other title: Understanding media [Cover title].Subject(s): Communication and technology | Communication | Mass mediaDDC classification: 302.23
Contents:
Pt. I. Introduction. 1 The Medium Is the Message. 2. Media Hot and Cold. 3. Reversal of the Overheated Medium. 4. The Gadget Lover: Narcissus as Narcosis. 5. Hybrid Energy : Les Liaisons Dangereuses. 6. Media as Translators. 7. Challenge and Collapse : The Nemesis of Creativity. - Pt. II. 8. The Spoken Word : Flower of Evil? 9. The Written Word : An Eye for an Ear. 10. Roads and Paper Routes. 11. Number : Profile of the Crowd. 12. Clothing : Our Extended Skin. 13. Housing : New Look and New Outlook. 14. Money : The Poor Man's Credit Card. 15. Clocks : The Scent of Time. 16. The Print : How to Dig It. 17. Comics : MAD Vestibule to TV. 18. The Printed Word: Architect of Nationalism. 19. Wheel, Bicycle, and Airplane. 20. The Photograph: The Brothel-without-Walls. 21. Press : Government by News Leak. 22. Motorcar: The Mechanical Bride. 23. Ads : Keeping Upset with the Joneses. 24. Games : The Extensions of Man. 25. Telegraph : The Social Hormone. 26. The Typewriter : Into the Age of the Iron Whim. 27. The Telephone : Sounding Brass or Tinkling Symbol? 28. The Phonograph : The Toy That Shrank the National Chest. 29. Movies : The Reel World. 30. Radio: The Tribal Drum. 31. Television: The Timid Giant. 32. Weapons : War of the Icons. 33. Automation : Learning a Living.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.23 MAC (Browse shelf) 1 Available SLASx,05000,03,GR 1000503018
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 1

 302.23 MAC (Browse shelf) 1 Available SOMAC,37000,03,CL 5000047460
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 1

 302.23 MAC (Browse shelf) 1 Checked out SOMAC,37001,03,CL 09/05/2024 5000047463
Main Collection Taylor's Library-TU
302.23 MAC (Browse shelf) 1 Available SOMAC,37002,03,CL 5000047462

Catalogued based on paperback

First published in the United Kingdom 1964 by Routledge and Kegan Paul

Pt. I. Introduction. 1 The Medium Is the Message. 2. Media Hot and Cold. 3. Reversal of the Overheated Medium. 4. The Gadget Lover: Narcissus as Narcosis. 5. Hybrid Energy : Les Liaisons Dangereuses. 6. Media as Translators. 7. Challenge and Collapse : The Nemesis of Creativity. - Pt. II. 8. The Spoken Word : Flower of Evil? 9. The Written Word : An Eye for an Ear. 10. Roads and Paper Routes. 11. Number : Profile of the Crowd. 12. Clothing : Our Extended Skin. 13. Housing : New Look and New Outlook. 14. Money : The Poor Man's Credit Card. 15. Clocks : The Scent of Time. 16. The Print : How to Dig It. 17. Comics : MAD Vestibule to TV. 18. The Printed Word: Architect of Nationalism. 19. Wheel, Bicycle, and Airplane. 20. The Photograph: The Brothel-without-Walls. 21. Press : Government by News Leak. 22. Motorcar: The Mechanical Bride. 23. Ads : Keeping Upset with the Joneses. 24. Games : The Extensions of Man. 25. Telegraph : The Social Hormone. 26. The Typewriter : Into the Age of the Iron Whim. 27. The Telephone : Sounding Brass or Tinkling Symbol? 28. The Phonograph : The Toy That Shrank the National Chest. 29. Movies : The Reel World. 30. Radio: The Tribal Drum. 31. Television: The Timid Giant. 32. Weapons : War of the Icons. 33. Automation : Learning a Living.