Sissors, Jack Zanville, 1919-
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron - 6th ed. - Chicago, IL : McGraw-Hill, c2002 - xviii, 445 p. : ill. ; 25 cm.
0844215635 (hbk.)
Advertising media planning.
659.111 / SIS
Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron - 6th ed. - Chicago, IL : McGraw-Hill, c2002 - xviii, 445 p. : ill. ; 25 cm.
0844215635 (hbk.)
Advertising media planning.
659.111 / SIS