000 -LEADER |
fixed length control field |
00810cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls002324860 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306153941.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2002 ilua 00 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0844215635 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201301310740 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201102181514 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271934 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.111 |
Item number |
SIS |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sissors, Jack Zanville, |
Dates associated with a name |
1919- |
9 (RLIN) |
14194 |
245 10 - TITLE STATEMENT |
Title |
Advertising media planning / |
Statement of responsibility, etc. |
Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago, IL : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 445 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising media planning. |
9 (RLIN) |
204941 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baron, Roger B. |
9 (RLIN) |
14195 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ephron, Erwin. |
9 (RLIN) |
204942 |
920 ## - Programme |
Programme |
SOC : 201094, 201095, 201096, 201479, 201480, 201481 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
23386 |
Koha biblioitemnumber |
23386 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
3703:20080313 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
3703:20090608 |