Wiley international encyclopedia of marketing /
International encyclopedia of marketing
editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra.
- Chichester : Wiley, c2011.
- 7 v. : ill. ; 26 cm.
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
9781405161787 (set of 7 v.) 1405161787 (set of 7 v.)
Marketing--Encyclopedias.
658.8003 / WIL 2011
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
9781405161787 (set of 7 v.) 1405161787 (set of 7 v.)
Marketing--Encyclopedias.
658.8003 / WIL 2011