Harper, Christopher, 1951-
The new mass media / Christopher Harper - Boston, Mass. : Houghton Mifflin, c2002. - xv, 346 p. : ill. (some col.), col. map ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)
Preface. - Pt. One. Introduction to the new mass media. Ch. 1. The new mass media. Ch. 2. The internet. - Pt. Two. The print media : books, newspapers, and magazines. Ch. 3. Books. Ch. 4. Newspapers. Ch. 5. Magazines. - Pt Three. The electronic media : sound recording, radio, television, and film. Ch. 6. Sound recording and music. Ch. 7. Radio. Ch. 8. Film. Ch. 9. Television. - Pt. Four. The media professions : journalism, advertising, and public relations. Ch. 10. Journalism. Ch. 11. Advertising. Ch. 12. Public relations. - Pt. Five. The media and their role in society : regulation, ethics, and social effects. Ch. 13. Government and the media. Ch. 14. Ethics. Ch. 15. The social effects. of the media. - Glossary. - Bibliography. - Index.
1 electronic optical disc (CD-ROM) : Read deal up grade to accompany Christopher Harper. The new mass media
0395921082 (pbk.) 0618235930 (pbk. : shrink-wrapped)
Mass media.
302.23 / HAR
The new mass media / Christopher Harper - Boston, Mass. : Houghton Mifflin, c2002. - xv, 346 p. : ill. (some col.), col. map ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)
Preface. - Pt. One. Introduction to the new mass media. Ch. 1. The new mass media. Ch. 2. The internet. - Pt. Two. The print media : books, newspapers, and magazines. Ch. 3. Books. Ch. 4. Newspapers. Ch. 5. Magazines. - Pt Three. The electronic media : sound recording, radio, television, and film. Ch. 6. Sound recording and music. Ch. 7. Radio. Ch. 8. Film. Ch. 9. Television. - Pt. Four. The media professions : journalism, advertising, and public relations. Ch. 10. Journalism. Ch. 11. Advertising. Ch. 12. Public relations. - Pt. Five. The media and their role in society : regulation, ethics, and social effects. Ch. 13. Government and the media. Ch. 14. Ethics. Ch. 15. The social effects. of the media. - Glossary. - Bibliography. - Index.
1 electronic optical disc (CD-ROM) : Read deal up grade to accompany Christopher Harper. The new mass media
0395921082 (pbk.) 0618235930 (pbk. : shrink-wrapped)
Mass media.
302.23 / HAR