| 000 -LEADER |
|---|
| fixed length control field |
01748nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002411960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2002 mauab 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395921082 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0618235930 (pbk. : shrink-wrapped) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909171020 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181427 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181334 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271938 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
HAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harper, Christopher, |
| Dates associated with a name |
1951- |
| 9 (RLIN) |
206255 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new mass media / |
| Statement of responsibility, etc. |
Christopher Harper |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Houghton Mifflin, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 346 p. : |
| Other physical details |
ill. (some col.), col. map ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 electronic optical disc (CD-ROM) (4 3/4 in.) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - Pt. One. Introduction to the new mass media. Ch. 1. The new mass media. Ch. 2. The internet. - Pt. Two. The print media : books, newspapers, and magazines. Ch. 3. Books. Ch. 4. Newspapers. Ch. 5. Magazines. - Pt Three. The electronic media : sound recording, radio, television, and film. Ch. 6. Sound recording and music. Ch. 7. Radio. Ch. 8. Film. Ch. 9. Television. - Pt. Four. The media professions : journalism, advertising, and public relations. Ch. 10. Journalism. Ch. 11. Advertising. Ch. 12. Public relations. - Pt. Five. The media and their role in society : regulation, ethics, and social effects. Ch. 13. Government and the media. Ch. 14. Ethics. Ch. 15. The social effects. of the media. - Glossary. - Bibliography. - Index. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical disc (CD-ROM) : Read deal up grade to accompany Christopher Harper. The new mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 9 (RLIN) |
201971 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Read deal up grade to accompany Christopher Harper. The new mass media |
| 920 ## - Programme |
|---|
| Programme |
GEN : 103334, 103850, CD100156, CD100207 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
24527 |
| Koha biblioitemnumber |
24527 |
