Temporal, Paul.
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott - Singapore : John Wiley, c2001. - xii, 211 p. : ill. ; 24 cm.
Includes index.
0471846155 (hbk.) 9780471846154 (hbk.)
Relationship marketing.
Branding (Marketing)
658.827 / TEM
Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott - Singapore : John Wiley, c2001. - xii, 211 p. : ill. ; 24 cm.
Includes index.
0471846155 (hbk.) 9780471846154 (hbk.)
Relationship marketing.
Branding (Marketing)
658.827 / TEM