Marketing research : an applied orientation /
Naresh K. Malhotra ... [et al.]
- 2nd ed.
- Sydney : Pearson Education Australia, c2002.
- xxiv, 824 p. ; 26 cm.
Includes index.
0724810161
Marketing research--Methodology.
Marketing research.
658.83 / MAR
Includes index.
0724810161
Marketing research--Methodology.
Marketing research.
658.83 / MAR