| 000 -LEADER |
|---|
| fixed length control field |
00885cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002430160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2002 at 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0724810161 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209030919 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181438 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271938 |
| -- |
VLOAD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc. |
Naresh K. Malhotra ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sydney : |
| Name of publisher, distributor, etc. |
Pearson Education Australia, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 824 p. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology. |
| 9 (RLIN) |
10851 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
205482 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 9 (RLIN) |
6709 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hall, John. |
| 9 (RLIN) |
206501 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Oppenheim, Peter. |
| 9 (RLIN) |
206502 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shaw, Mike. |
| 9 (RLIN) |
206503 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 94932 |
| 921 ## - Programme |
|---|
| Programme |
UNISA : 56315 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
24741 |
| Koha biblioitemnumber |
24741 |
