Bhalla, Gaurav.
Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla. - New York : Springer, c2011. - xiv, 205 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781441970817 (hbk.) 1441970819 (hbk.) 9781441970824 (ebk.)
Marketing.
Selling.
658.8 / BHA 2011
Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla. - New York : Springer, c2011. - xiv, 205 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781441970817 (hbk.) 1441970819 (hbk.) 9781441970824 (ebk.)
Marketing.
Selling.
658.8 / BHA 2011