Consumer behavior knowledge for effective sports and event marketing [electronic resource] /
edited by Lynn R. Kahle, Angeline G. Close.
- New York : Routledge, c2011.
- 1 online resource (xxxiv, 314 p.) : ill.
Includes bibliographical references and indexes.
9780203844113 (ebk.) 0203844114 (ebk.)
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.
Electronic books.
796.06/98
Includes bibliographical references and indexes.
9780203844113 (ebk.) 0203844114 (ebk.)
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.
Electronic books.
796.06/98