Taylor's Library

Consumer behavior knowledge for effective sports and event marketing (Record no. 26587)

000 -LEADER
fixed length control field 01614cam a2200349Ka 4500
001 - CONTROL NUMBER
control field vtls003246072
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124503.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121122s2011 nyua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203844113 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203844114 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)705929251
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn705929251
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201211281439
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201211281423
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201211281421
Level of effort used to assign classification shuhada
-- 201211221639
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 796.06/98
Edition number 22
245 00 - TITLE STATEMENT
Title Consumer behavior knowledge for effective sports and event marketing
Medium [electronic resource] /
Statement of responsibility, etc. edited by Lynn R. Kahle, Angeline G. Close.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxxiv, 314 p.) :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 202524
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Marketing.
9 (RLIN) 15939
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing.
9 (RLIN) 14067
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 200283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic books.
9 (RLIN) 200311
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kahle, Lynn R.
9 (RLIN) 209076
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Close, Angeline.
9 (RLIN) 58402
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Consumer behavior knowledge for effective sports and event marketing.
Place, publisher, and date of publication New York : Routledge, c2011
International Standard Book Number 9780415873574
Record control number (DLC) 2010012561
-- (OCoLC)548660415
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=352309
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 26587
Koha biblioitemnumber 26587
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2020-02-20 418.50 2020-02-20 2020-02-20 Main Collection SHTEx,70004,03,CL,PPT