Aitchison, Jim
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison - 3rd ed. - Singapore : Pearson/Prentice Hall, 2008. - xix, 451 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references (p. 439) and index
9789810678883 (pbk.) 9810678886 (pbk.)
Advertising.
Advertising copy.
Advertising layout and typography.
659.132 / AIT 2008
Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison - 3rd ed. - Singapore : Pearson/Prentice Hall, 2008. - xix, 451 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references (p. 439) and index
9789810678883 (pbk.) 9810678886 (pbk.)
Advertising.
Advertising copy.
Advertising layout and typography.
659.132 / AIT 2008