Trout, Jack.
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. - New York : Wiley, c2000. - x, 230 p. ; 24 cm.
0471028924
Marketing.
Advertising--Brand name products.
Brand name products.
Competition.
658.8 / TRO
Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. - New York : Wiley, c2000. - x, 230 p. ; 24 cm.
0471028924
Marketing.
Advertising--Brand name products.
Brand name products.
Competition.
658.8 / TRO