| 000 -LEADER |
|---|
| fixed length control field |
00860cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003019034 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2000 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471028924 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201905171214 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181353 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200411081043 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200410071501 |
| Level of effort used to assign classification |
kusuma |
| -- |
200410071500 |
| -- |
kusuma |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
TRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack. |
| 9 (RLIN) |
4037 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Differentiate or die : |
| Remainder of title |
survival in our era of killer competition / |
| Statement of responsibility, etc. |
Jack Trout with Steve Rivkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 230 p. ; |
| Dimensions |
24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
89058 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
9823 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
202023 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competition. |
| 9 (RLIN) |
205680 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivkin, Steve, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
17903 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 201700, 201701, 201702 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
27057 |
| Koha biblioitemnumber |
27057 |
