Perreault, William D., Jr.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston : Irwin/McGraw-Hill, c2003 - xxxii, 624 [31] p. ; 28 cm. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
1 CD-ROM : CD-ROM to accompany Essentials of Marketing : a global managerial approach. 9th ed. Accompanied by: Applications in basic marketing : clippings from the popular business press. 2002-2003 ed. / William D. Perreault Jr., E. Jerome McCarthy (ix, 214 p. ; 26 cm.), c2003.
Includes bibliographical references and indexes
0071198695 (Int. ed.) 0072464208 0072467207 (CD-ROM) 0072557982.
Marketing.
658.8 / PER
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 9th ed. - Boston : Irwin/McGraw-Hill, c2003 - xxxii, 624 [31] p. ; 28 cm. + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
1 CD-ROM : CD-ROM to accompany Essentials of Marketing : a global managerial approach. 9th ed. Accompanied by: Applications in basic marketing : clippings from the popular business press. 2002-2003 ed. / William D. Perreault Jr., E. Jerome McCarthy (ix, 214 p. ; 26 cm.), c2003.
Includes bibliographical references and indexes
0071198695 (Int. ed.) 0072464208 0072467207 (CD-ROM) 0072557982.
Marketing.
658.8 / PER