O'Guinn, Thomas C.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxxix, 773 p. : col. ill. ; 29 cm.
Includes index
0324113803 (hbk.)
Advertising media planning.
Advertising.
659.1 / OGU
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxxix, 773 p. : col. ill. ; 29 cm.
Includes index
0324113803 (hbk.)
Advertising media planning.
Advertising.
659.1 / OGU