| 000 -LEADER |
|---|
| fixed length control field |
00996cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002640960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2003 ohua 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324113803 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181324 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200411031759 |
| Level of effort used to assign classification |
kusuma |
| Level of effort used to assign subject headings |
200410201931 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200410071925 |
| Level of effort used to assign classification |
kusuma |
| -- |
200407271948 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
OGU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C. |
| 9 (RLIN) |
8372 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and integrated brand promotion / |
| Statement of responsibility, etc. |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
Thomson/South-Western, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 773 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning. |
| 9 (RLIN) |
204941 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
95158 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T. |
| 9 (RLIN) |
8373 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J. |
| 9 (RLIN) |
8374 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 622724 |
| 921 ## - Programme |
|---|
| Programme |
BLT (DIP) : 523820, 523821, 523822 |
| 922 ## - Programme |
|---|
| Programme |
MCS (USM) : 201829, 201830, 201831 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
27323 |
| Koha biblioitemnumber |
27323 |
