Calkins, Tim.
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. - 294 pages : illustrations ; 24 cm
Originally published: 2012.
Includes bibliographical references (pages [269]-279) and index.
9781137278753 (paperback)
Strategic planning.
Product management.
658.4012 / CAL 2014
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins. - 294 pages : illustrations ; 24 cm
Originally published: 2012.
Includes bibliographical references (pages [269]-279) and index.
9781137278753 (paperback)
Strategic planning.
Product management.
658.4012 / CAL 2014