Riezebos, H. J., 1960-
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra - Harlow, England : Financial Times/Prentice Hall, 2003 - xvi, 331 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273655051 (pbk.) 9780273655053 (pbk.)
Brand name products.
Product management.
658.827 / RIE
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra - Harlow, England : Financial Times/Prentice Hall, 2003 - xvi, 331 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273655051 (pbk.) 9780273655053 (pbk.)
Brand name products.
Product management.
658.827 / RIE