Harvard business review on marketing.
On marketing Marketing
- Boston : Harvard Business School Press, c2001.
- vii, 182 p. : ill. ; 21 cm.
- Harvard business review paperback series .
Contains articles previously published in the Harvard business review.
Includes bibliographical references and index.
The brand report card. -- Bringing a dying brand back to life. -- How to fight a price war. -- The real business of the internet. -- The lure of global branding. -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they'll love it) -- Boost your marketing ROI with experimental design. -- About the contributors. -- Index.
1578518040 (pbk.) 9781578518043 (pbk.)
Marketing.
Marketing--Management.
Branding (Marketing)
658.8 / HAR
Contains articles previously published in the Harvard business review.
Includes bibliographical references and index.
The brand report card. -- Bringing a dying brand back to life. -- How to fight a price war. -- The real business of the internet. -- The lure of global branding. -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they'll love it) -- Boost your marketing ROI with experimental design. -- About the contributors. -- Index.
1578518040 (pbk.) 9781578518043 (pbk.)
Marketing.
Marketing--Management.
Branding (Marketing)
658.8 / HAR