Gibson, Philip, 1955-

Cruise operations management / Philip Gibson. - Burlington, MA : Elsevier/Butterworth-Heinemann, c2006. - xiv, 178 p. : ill., maps ; 26 cm. - The management of hospitality and tourism enterprises series . - Management of hospitality and tourism enterprises series .

Includes bibliographical references and index.

1. Contemporary cruise operations - 2. Selling cruises and cruise products - 3. Maritime issues and legislation - 4. Cruise geography - 5. Planning the itinerary - 6. Working on board - 7. Customer service - 8. Managing food and drink operations - 9. Managing facilities - 10. Health, safety, and security - 11. Training and learning on board - 12. Managing integrated operations.

9780750678353 (pbk.) 0750678356 (pbk.)


Ocean travel--Management.
Cruise lines--Management.

387.542068 / GIB