Morgan, Nigel.
Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. - Oxford : Butterworth-Heinemann, c2000. - xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
Pt. One: Advertising creation: 1. Understanding tourism and leisure advertising. 2. What makes good advertising? 3. Planning the complete campaign. 4. Advertising research. - Pt. Two: Advertising challenges: 5. The dynamic advertising environment. 6. Matching markets and advertising appeals. 7. Creativity and advertising opportunities. - Pt. Three: Advertising brands: 8.Building powerful tourism and leisure brands. 9. Advertising and brand positioning. 10. Advertising destination brands. - Pt. Four: Advertising futures: 11. New advertising vistas.
0750645318 (hbk.) 0750654325 (pbk.)
Advertising--Tourism.
659.293384791 / MOR
Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard. - Oxford : Butterworth-Heinemann, c2000. - xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
Pt. One: Advertising creation: 1. Understanding tourism and leisure advertising. 2. What makes good advertising? 3. Planning the complete campaign. 4. Advertising research. - Pt. Two: Advertising challenges: 5. The dynamic advertising environment. 6. Matching markets and advertising appeals. 7. Creativity and advertising opportunities. - Pt. Three: Advertising brands: 8.Building powerful tourism and leisure brands. 9. Advertising and brand positioning. 10. Advertising destination brands. - Pt. Four: Advertising futures: 11. New advertising vistas.
0750645318 (hbk.) 0750654325 (pbk.)
Advertising--Tourism.
659.293384791 / MOR