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Advertising in tourism and leisure / Nigel Morgan and Annette Pritchard.

By: Morgan, Nigel.
Contributor(s): Pritchard, Annette.
Publisher: Oxford : Butterworth-Heinemann, c2000Description: xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.ISBN: 0750645318 (hbk.); 0750654325 (pbk.).Subject(s): Advertising -- TourismDDC classification: 659.293384791
Contents:
Pt. One: Advertising creation: 1. Understanding tourism and leisure advertising. 2. What makes good advertising? 3. Planning the complete campaign. 4. Advertising research. - Pt. Two: Advertising challenges: 5. The dynamic advertising environment. 6. Matching markets and advertising appeals. 7. Creativity and advertising opportunities. - Pt. Three: Advertising brands: 8.Building powerful tourism and leisure brands. 9. Advertising and brand positioning. 10. Advertising destination brands. - Pt. Four: Advertising futures: 11. New advertising vistas.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 4

 659.293384791 MOR (Browse shelf) 1 Available SOMAC,37000,03,AD 5000037182

Includes bibliographical references and index.

Pt. One: Advertising creation: 1. Understanding tourism and leisure advertising. 2. What makes good advertising? 3. Planning the complete campaign. 4. Advertising research. - Pt. Two: Advertising challenges: 5. The dynamic advertising environment. 6. Matching markets and advertising appeals. 7. Creativity and advertising opportunities. - Pt. Three: Advertising brands: 8.Building powerful tourism and leisure brands. 9. Advertising and brand positioning. 10. Advertising destination brands. - Pt. Four: Advertising futures: 11. New advertising vistas.