Skalen, Per.
Managing service firms the power of managerial marketing / [electronic resource] : by Per Skalen. - New York, NY : Routledge, 2010. - 1 online resource (xii, 185 p.) - Routledge interpretive marketing research ; v. 11 . - Routledge interpretive marketing research ; v. 11. .
Includes bibliographical references and index.
9780203854495 (ebk.) 0203854497 (ebk.) 0415473268 9780415473262
9786612586873
Service industries.
Marketing--Management.
Electronic books.
658.8
Managing service firms the power of managerial marketing / [electronic resource] : by Per Skalen. - New York, NY : Routledge, 2010. - 1 online resource (xii, 185 p.) - Routledge interpretive marketing research ; v. 11 . - Routledge interpretive marketing research ; v. 11. .
Includes bibliographical references and index.
9780203854495 (ebk.) 0203854497 (ebk.) 0415473268 9780415473262
9786612586873
Service industries.
Marketing--Management.
Electronic books.
658.8