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Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen.

By: Skalen, Per.
Series: Routledge interpretive marketing research: v. 11.Publisher: New York, NY : Routledge, 2010Description: 1 online resource (xii, 185 p.).ISBN: 9780203854495 (ebk.); 0203854497 (ebk.); 0415473268; 9780415473262.Subject(s): Service industries | Marketing -- ManagementGenre/Form: Electronic books. Additional physical formats: Print version:: Managing service firms.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8 (Browse shelf) e-book UNISA,19003,03,CL,PPT

Includes bibliographical references and index.

Description based on print version record.