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		Managing service firms [electronic resource] : the power of managerial marketing / by Per Skalen. by Skalen, Per. Publisher: New York, NY : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
		The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman. by Ratneshwar, S \| Mick, David Glen \| Huffman, Cynthia. Publisher: London : Routledge, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WHY] (1). Place hold

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