Roman, Kenneth
How to advertise : [building brands and businesses in the new marketing world] / Kenneth Roman and Jane Maas with Martin Nisenholtz. - 3rd ed., completely revised and updated new ed. - New York : Thomas Dunne Books/St. Martin's Press, c2003. - xix, 268 p. ; 22 cm.
Includes index.
0312318596 (hbk) 9780312340216 (pbk.) 0312340214 (pbk.)
Advertising.
659.1 / ROM
How to advertise : [building brands and businesses in the new marketing world] / Kenneth Roman and Jane Maas with Martin Nisenholtz. - 3rd ed., completely revised and updated new ed. - New York : Thomas Dunne Books/St. Martin's Press, c2003. - xix, 268 p. ; 22 cm.
Includes index.
0312318596 (hbk) 9780312340216 (pbk.) 0312340214 (pbk.)
Advertising.
659.1 / ROM