000 -LEADER |
fixed length control field |
01047cam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls002915660 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306154609.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2003 nyu 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0312318596 (hbk) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780312340216 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0312340214 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201701091135 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201102181320 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201102181320 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201010080855 |
Level of effort used to assign classification |
pushpa |
-- |
200407272000 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
ROM |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Roman, Kenneth |
9 (RLIN) |
17033 |
245 10 - TITLE STATEMENT |
Title |
How to advertise : |
Remainder of title |
[building brands and businesses in the new marketing world] / |
Statement of responsibility, etc. |
Kenneth Roman and Jane Maas with Martin Nisenholtz. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed., completely revised and updated new ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Thomas Dunne Books/St. Martin's Press, |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 268 p. ; |
Dimensions |
22 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
95158 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maas, Jane. |
9 (RLIN) |
214085 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Nisenholtz, Martin. |
9 (RLIN) |
214086 |
920 ## - Programme |
Programme |
GENLS : 180407, 180408 |
921 ## - Programme |
Programme |
ADP : 98883 |
922 ## - Programme |
Programme |
SOC : 151967 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
30595 |
Koha biblioitemnumber |
30595 |