How to advertise : (Record no. 30595)

000 -LEADER
fixed length control field 01047cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls002915660
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154609.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2003 nyu 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0312318596 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780312340216 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0312340214 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201701091135
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201102181320
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201102181320
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201010080855
Level of effort used to assign classification pushpa
-- 200407272000
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ROM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Roman, Kenneth
9 (RLIN) 17033
245 10 - TITLE STATEMENT
Title How to advertise :
Remainder of title [building brands and businesses in the new marketing world] /
Statement of responsibility, etc. Kenneth Roman and Jane Maas with Martin Nisenholtz.
250 ## - EDITION STATEMENT
Edition statement 3rd ed., completely revised and updated new ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Thomas Dunne Books/St. Martin's Press,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 268 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 95158
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maas, Jane.
9 (RLIN) 214085
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nisenholtz, Martin.
9 (RLIN) 214086
920 ## - Programme
Programme GENLS : 180407, 180408
921 ## - Programme
Programme ADP : 98883
922 ## - Programme
Programme SOC : 151967
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 30595
Koha biblioitemnumber 30595
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note Total Renewals
          Taylor's Library-TU Taylor's Library-TU 2010-09-22 70.30 24 5000099778 2019-12-05 2018-11-19 1 Floor 4, Shelf 27, Side 2, TierNo 2, BayNo 1 70.30 Main Collection SOMAC,37000,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2007-06-11 87.47 22 1000515296 2022-10-25 2022-09-22 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 87.47 Main Collection SLASx,05000,03,CL 1
          Taylor's Library-TU Taylor's Library-TU 2004-07-27   25 5000019858 2019-12-05 2018-09-26 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7   Main Collection GENLS,GENLS,03,GR  
          Taylor's Library-TU Taylor's Library-TU 2004-07-27   40 5000019101 2019-12-05 2017-12-16 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7   Main Collection GENLS,GENLS,03,GR