Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2005. - xxii, 506 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0131293729 (lnt. ed.) (pbk)
Marketing--Management.
658.8 / BES
Market-based management : strategies for growing customer value and profitability / Roger J. Best - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2005. - xxii, 506 p. : ill. ; 22 cm.
Includes bibliographical references and index.
0131293729 (lnt. ed.) (pbk)
Marketing--Management.
658.8 / BES