Zikmund, William G.
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxi, 452 p. ; 26 cm.
Includes index.
0324182570 (pbk)
Marketing research.
658.83 / ZIK
Essentials of marketing research / William G. Zikmund. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxi, 452 p. ; 26 cm.
Includes index.
0324182570 (pbk)
Marketing research.
658.83 / ZIK