Prahalad, C. K.
The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston, Mass. : Harvard Business School Press, c2004. - xiii, 257 p. : ill. ; 24 cm.
Includes index.
1578519535 (hbk.) 9781578519538 (hbk.)
Competition.
Customer relations.
Customer services.
Strategic planning
Economic value added.
Success in business
658.4 / PRA
The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston, Mass. : Harvard Business School Press, c2004. - xiii, 257 p. : ill. ; 24 cm.
Includes index.
1578519535 (hbk.) 9781578519538 (hbk.)
Competition.
Customer relations.
Customer services.
Strategic planning
Economic value added.
Success in business
658.4 / PRA