Competing for markets :
Lee, Khai Sheang.
Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan. - Singapore : McGraw-Hill, c2002. - x, 182 p. : ill. ; 23 cm.
0071189599 (pbk)
Small business--Asia, Southeastern.
Small business--Asia, Southeastern--Case studies.
Business planning--Asia, Southeastern.
Business planning--Asia, Southeastern--Case studies.
Marketing--Asia, Southeastern.
Marketing--Asia, Southeastern--Case studies.
658.4012 / LEE
Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan. - Singapore : McGraw-Hill, c2002. - x, 182 p. : ill. ; 23 cm.
0071189599 (pbk)
Small business--Asia, Southeastern.
Small business--Asia, Southeastern--Case studies.
Business planning--Asia, Southeastern.
Business planning--Asia, Southeastern--Case studies.
Marketing--Asia, Southeastern.
Marketing--Asia, Southeastern--Case studies.
658.4012 / LEE