Competing for markets : growth strategies for SMEs / Khai Sheang Lee, Guan Hua Lim, Soo Jiuan Tan.
By: Lee, Khai Sheang.
Contributor(s): Lim, Guan Hua | Tan, Soo Jiuan.
Publisher: Singapore : McGraw-Hill, c2002Description: x, 182 p. : ill. ; 23 cm.ISBN: 0071189599 (pbk).Subject(s): Small business -- Asia, Southeastern | Small business -- Asia, Southeastern -- Case studies | Business planning -- Asia, Southeastern | Business planning -- Asia, Southeastern -- Case studies | Marketing -- Asia, Southeastern | Marketing -- Asia, Southeastern -- Case studiesDDC classification: 658.4012Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 25 , Side 1, TierNo 3, BayNo 7 |
658.4012 LEE (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000012205 |