Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 electronic optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
1 electronic optical disc (4 3/4 in.) : Student CD-ROM to accompany International Marketing 12/e
0072833718 (hbk)
Export marketing.
International business enterprises
658.84 / CAT
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 electronic optical disc (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
1 electronic optical disc (4 3/4 in.) : Student CD-ROM to accompany International Marketing 12/e
0072833718 (hbk)
Export marketing.
International business enterprises
658.84 / CAT